Engage a global network of loyal travellers.

We know that our loyalty program members:

• Stay more often – 38% of active members will make two or more bookings in their first year of membership, and 50% of Choice Privileges sign-ups on property are return guests.
• Spend more – an active member will spend approximately $500 in their first year of membership, and 50% of members spend money on food and beverage during their stay.
• Stay longer – a new member stays 52% longer than an average booking.
• Make your money – RevPAR growth for properties that actively promote our loyalty program is, on average, higher than those that do not.

Find out how the Choice Privileges program gives your hotel the opportunity to drive loyalty and generate bookings at a lower cost. ​